Heidemann, Julia and Klier, Mathias and Probst, Florian (2012) Online social networks: A survey of a global phenomenon. COMPUTER NETWORKS, 56 (18). pp. 3866-3878. ISSN 1389-1286, 1872-7069
Full text not available from this repository. (Request a copy)Abstract
Online social networks became a global phenomenon with enormous social as well as economic impact within a few years. Alone, the most popular online social network, Facebook, counts currently more than 850 million users worldwide. Consequently, online social networks attract a great deal of attention among practitioners as well as researchers. The goal of this article is to provide an overview of online social networks in order to contribute to a better understanding of this worldwide phenomenon. In this context, we address for example the following questions: What are the major functionalities and characteristics of online social networks? What are the users' motives for using them and how did online social networks emerge and develop over time? What is the impact and value of online social networks from a business perspective and what are corresponding challenges and risks? (c) 2012 Elsevier B.V. All rights reserved.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | WORD-OF-MOUTH; FACEBOOK; COMMUNITIES; SEARCH; POWER; COMMUNICATION; CENTRALITY; SCIENCE; FRIENDS; CROWDS; Online social network; Structural characteristics; Business value |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Alumni or Retired Professors > Professur für Wirtschaftsinformatik - Qualitätsmanagement und Qualitätssicherung (Prof. Dr. Mathias Klier) Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Professur für Wirtschaftsinformatik insbesondere Internet Business und Digitale Soziale Medien – Prof. Dr. Julia Klier |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 30 Apr 2020 10:00 |
| Last Modified: | 30 Apr 2020 10:00 |
| URI: | https://pred.uni-regensburg.de/id/eprint/17591 |
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