Auctions with Anticipated Emotions: Overbidding, Underbidding, and Optimal Reserve Prices

Roider, Andreas and Schmitz, Patrick W. (2012) Auctions with Anticipated Emotions: Overbidding, Underbidding, and Optimal Reserve Prices. SCANDINAVIAN JOURNAL OF ECONOMICS, 114 (3). pp. 808-830. ISSN 0347-0520,

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Abstract

The experimental literature has documented that there is overbidding in second-price auctions, regardless of the valuations of bidders. In contrast, in first-price auctions, there tends to be overbidding for large valuations, but underbidding for small valuations. We show that the experimental evidence can be rationalized by a simple extension of the standard auction model, where bidders anticipate (constant) positive or negative emotions caused by the mere fact of winning or losing. Even if the emotional (dis-)utilities are very small, the revenue-maximizing reserve price r* might be significantly different from the standard model. Moreover, r* decreases with the number of bidders.

Item Type: Article
Uncontrolled Keywords: PRIVATE-VALUE AUCTIONS; AVERSION; DESIGN; REGRET; Auction theory; emotions; reserve prices
Subjects: 300 Social sciences > 330 Economics
Divisions: Business, Economics and Information Systems > Institut für Volkswirtschaftslehre und Ökonometrie > Lehrstuhl für Mikroökonomik (Prof. Dr. Andreas Roider)
Depositing User: Dr. Gernot Deinzer
Date Deposited: 26 May 2020 04:36
Last Modified: 26 May 2020 04:36
URI: https://pred.uni-regensburg.de/id/eprint/19415

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