Schanz, Christian and Huesig, Stefan and Dowling, Michael and Gerybadze, Alexander (2011) 'Low cost-high tech' innovations for China: why setting up a separate R&D unit is not always the best approach. R & D MANAGEMENT, 41 (3). pp. 307-317. ISSN 0033-6807,
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In this article, we investigate the following question: How can multinational corporations set up their R&D organizations in order to make the best use of their existing technologies and experiences, while at the same time gain a deeper understanding of Asian markets, their requirements, and trends? To answer this question we used a case study approach to examine two distinct organizations which are developing specific innovations for the Chinese market. We refer to these innovations as 'low cost-high tech' innovations, which seem specifically appropriate for emerging market contexts like in China. Based on our findings, we refine an existing theoretical framework and propose a set of new organization types for R&D units.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | PRODUCT DEVELOPMENT; FIRM; MANAGEMENT; |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 15 Jun 2020 06:20 |
| Last Modified: | 15 Jun 2020 06:20 |
| URI: | https://pred.uni-regensburg.de/id/eprint/20731 |
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