A kind of expertise reversal effect: Personalisation effect can depend on domain-specific prior knowledge

Stiller, Klaus D. and Jedlicka, Rosemarie (2010) A kind of expertise reversal effect: Personalisation effect can depend on domain-specific prior knowledge. AUSTRALASIAN JOURNAL OF EDUCATIONAL TECHNOLOGY, 26 (1). pp. 133-149. ISSN 1449-3098,

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Abstract

In instructional multimedia design, it is often recommended that text accompanying pictures be presented in a personalised style to promote learning. The superiority of personalised over formal text may be explained using social agency theory (Mayer, 2005b), but it has not been investigated empirically whether such effects are valid in classroom settings, or depend on learner characteristics such as domain-specific prior knowledge. In this research, 65 pupils from the 10th grade of German grammar schools received computerised instructions about the structure of the human eye, containing static pictures and on screen text. The texts were written either in formal or in personalised style. Personalisation of the formal text was reached by replacing 130 impersonal articles with second person possessive pronouns and 24 third person articles with second person constructions. For learners with low prior knowledge, personalisation improved drawing and labeling performance, as well as the verbalisation of structural knowledge and transfer. For learners with higher prior knowledge, only labeling and drawing performance were improved, whilst structural knowledge was not affected and transfer performance was reduced.

Item Type: Article
Uncontrolled Keywords: SELF-REFERENCE; STUDENTS; STRATEGIES; MESSAGES;
Subjects: 100 Philosophy & psychology > 150 Psychology
Divisions: Human Sciences > Institut für Psychologie
Depositing User: Dr. Gernot Deinzer
Date Deposited: 12 Aug 2020 07:03
Last Modified: 12 Aug 2020 07:03
URI: https://pred.uni-regensburg.de/id/eprint/25368

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