Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre" and Year is 2013

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Helm, Roland and Landschulze, Sebastian (2013) How does consumer age affect the desire for new products and brands? A multi-group causal analysis. REVIEW OF MANAGERIAL SCIENCE, 7 (1). pp. 29-59. ISSN 1863-6683

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