Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Controlling und Logistik (Prof. Dr. Andreas Otto)" and Year is 2013

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Lienland, Bernhard and Baumgartner, Alexander and Knubben, Evelyn (2013) The undervaluation of corporate reputation as a supplier selection factor: An analysis of ingredient branding of complex products in the manufacturing industry. JOURNAL OF PURCHASING AND SUPPLY MANAGEMENT, 19 (2). pp. 84-97. ISSN 1478-4092, 1873-6505

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