Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 1998
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Hruschka, Harald and Stoiber, Helmut and Hamerle, Alfred (1998) Analyzing purchase incidence and brand choice by hazard models. OR SPECTRUM, 20 (1). pp. 55-63. ISSN 0171-6468, 1436-6304
