Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 1999

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Hruschka, Harald and Natter, M. (1999) Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 114 (2). pp. 346-353. ISSN 0377-2217,

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