Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2002

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Hruschka, Harald (2002) Market share analysis using semi-parametric attraction models. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 138 (1). pp. 212-225. ISSN 0377-2217

Hruschka, Harald and Fettes, Werner and Probst, Markus and Miess, Christian (2002) A flexible brand choice model based on neural net methodology - A comparison to the linear utility multinomial logit model and its latent class extension. OR SPECTRUM, 24 (2). pp. 127-143. ISSN 0171-6468

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