Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2004

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Hruschka, Harald and Fettes, W. and Probst, M. (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 159 (1). pp. 166-180. ISSN 0377-2217

Hruschka, Harald and Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 154 (3). pp. 779-786. ISSN 0377-2217

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