Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2005

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Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 162 (3). pp. 839-849. ISSN 0377-2217

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