Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2006

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Hruschka, Harald (2006) Relevance of functional flexibility for heterogeneous sales response models - A comparison of parametric and semi-nonparametric models. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 174 (2). pp. 1009-1020. ISSN 0377-2217

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