Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2007
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Baumgartner, Bernhard and Steiner, Winfried J. (2007) Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 24 (4). pp. 312-323. ISSN 0167-8116, 1873-8001
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Hruschka, Harald (2007) Clusterwise pricing in stores of a retail chain. OR SPECTRUM, 29 (4). pp. 579-595. ISSN 0171-6468
Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. JOURNAL OF FORECASTING, 26 (2). pp. 113-127. ISSN 0277-6693
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Kneib, Thomas and Baumgartner, Bernhard and Steiner, Winfried J. (2007) Semiparametric multinomial logit models for analysing consumer choice behaviour. ASTA-ADVANCES IN STATISTICAL ANALYSIS, 91 (3). pp. 225-244. ISSN 1863-8171
