Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2010

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Hruschka, Harald (2010) Considering endogeneity for optimal catalog allocation in direct marketing. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 206 (1). pp. 239-247. ISSN 0377-2217, 1872-6860

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