Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2017

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Falke, Andreas and Hruschka, Harald (2017) A Monte Carlo study of design-generating algorithms for the latent class mixed logit model. OR SPECTRUM, 39 (4). pp. 1035-1053. ISSN 0171-6468, 1436-6304

Falke, Andreas and Hruschka, Harald (2017) Setting prices in mixed logit model designs. MARKETING LETTERS, 28 (1). pp. 139-154. ISSN 0923-0645, 1573-059X

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Hruschka, Harald (2017) Multi-category purchase incidences with marketing cross effects. REVIEW OF MANAGERIAL SCIENCE, 11 (2). pp. 443-469. ISSN 1863-6683, 1863-6691

Hruschka, Harald (2017) Multicategory Purchase Incidence Models for Partitions of Product Categories. JOURNAL OF FORECASTING, 36 (3). pp. 230-240. ISSN 0277-6693, 1099-131X

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Schroeder, Nadine and Hruschka, Harald (2017) Comparing alternatives to account for unobserved heterogeneity in direct marketing models. DECISION SUPPORT SYSTEMS, 103. pp. 24-33. ISSN 0167-9236, 1873-5797