Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2019

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Schroeder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer, Thomas (2019) Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. JOURNAL OF INTERACTIVE MARKETING, 47. pp. 181-197. ISSN 1094-9968, 1520-6653

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