Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka)" and Year is 2023

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Gahler, Daniel and Hruschka, Harald (2023) Heuristic pricing rules not requiring knowledge of the price response function. REVIEW OF MANAGERIAL SCIENCE, 17. pp. 2325-2347. ISSN 1863-6683, 1863-6691

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