Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)" and Year is 2012

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Helm, Roland and Mark, Antje (2012) Analysis and evaluation of moderator effects in regression models: state of art, alternatives and empirical example. REVIEW OF MANAGERIAL SCIENCE, 6 (4). pp. 307-332. ISSN 1863-6683

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