Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)" and Year is 2013

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Helm, Roland and Hegenbart, Thomas and Endres, Herbert (2013) Explaining costumer reactions to real stockouts. REVIEW OF MANAGERIAL SCIENCE, 7 (3). pp. 223-246. ISSN 1863-6683

Helm, Roland and Landschulze, Sebastian (2013) How does consumer age affect the desire for new products and brands? A multi-group causal analysis. REVIEW OF MANAGERIAL SCIENCE, 7 (1). pp. 29-59. ISSN 1863-6683

Helm, Roland and Moeller, Michael and Mauroner, Oliver and Conrad, Daniel (2013) The effects of a lack of social recognition on online communication behavior. COMPUTERS IN HUMAN BEHAVIOR, 29 (3). pp. 1065-1077. ISSN 0747-5632, 1873-7692

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