Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)" and Year is 2014

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Helm, Roland and Gritsch, Stephanie (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. INTERNATIONAL BUSINESS REVIEW, 23 (2). pp. 418-428. ISSN 0969-5931, 1873-6149

Helm, Roland and Krinner, Stephanie and Schmalfuss, Martin (2014) Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 21 (4). pp. 237-255. ISSN 1051-712X, 1547-0628

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