Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)" and Year is 2015

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Helm, Roland and Conrad, Daniel (2015) The impact of customer-specific and market-related variables on the preference for highly innovative products. REVIEW OF MANAGERIAL SCIENCE, 9 (1). pp. 61-88. ISSN 1863-6683, 1863-6691

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