Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)" and Year is 2023

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Endres, Herbert and Helm, Roland and Schmitz, Christian and Hofstetter, Christine (2023) Do business customers perceive what salespeople believe? Perceptions of salesperson adoption of innovations. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 40 (1). pp. 120-136. ISSN 0737-6782, 1540-5885

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