Items where Division is "Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm)" and Year is 2024

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Number of items: 3.

E

Endres, Herbert and Auburger, Julia and Helm, Roland (2024) Industrial innovation management in the age of digital transformation: The risk of too strong selling capabilities. INDUSTRIAL MARKETING MANAGEMENT, 117. pp. 371-385. ISSN 0019-8501, 1873-2062

Endres, Herbert and Indulska, Marta and Ghosh, Arunava (2024) Unlocking the potential of Industrial Internet of Things (IIOT) in the age of the industrial metaverse: Business models and challenges. INDUSTRIAL MARKETING MANAGEMENT, 119. pp. 90-107. ISSN 0019-8501, 1873-2062

S

Soellner, Stephan and Helm, Roland and Klee, Patrick and Endres, Herbert (2024) Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies. INDUSTRIAL MARKETING MANAGEMENT, 117. pp. 288-303. ISSN 0019-8501, 1873-2062

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