Items where Division is "Business, Economics and Information Systems > Institut für Wirtschaftsinformatik" and Year is 2013

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Heidemann, Julia and Klier, Mathias and Landherr, Andrea and Zimmermann, Steffen (2013) The optimal level of CRM IT investments An economic model and its application at a financial services provider. ELECTRONIC MARKETS, 23 (1). pp. 73-84. ISSN 1019-6781, 1422-8890

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