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University of Regensburg (1)
- Business, Economics and Information Systems (1)
  - Institut für Betriebswirtschaftslehre (1)
    - Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) (1)

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Helm, Roland and Gritsch, Stephanie (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. INTERNATIONAL BUSINESS REVIEW, 23 (2). pp. 418-428. ISSN 0969-5931, 1873-6149

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