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- University of Regensburg (4)
- Business, Economics and Information Systems (4)
- Institut für Betriebswirtschaftslehre (4)
- Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) (4)
- Institut für Betriebswirtschaftslehre (4)
- Business, Economics and Information Systems (4)
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Endres, Herbert and Auburger, Julia and Helm, Roland (2024) Industrial innovation management in the age of digital transformation: The risk of too strong selling capabilities. INDUSTRIAL MARKETING MANAGEMENT, 117. pp. 371-385. ISSN 0019-8501, 1873-2062
Endres, Herbert and Helm, Roland and Dowling, Michael (2020) Linking the types of market knowledge sourcing with sensing capability and revenue growth: Evidence from industrial firms. INDUSTRIAL MARKETING MANAGEMENT, 90. pp. 30-43. ISSN 0019-8501, 1873-2062
Endres, Herbert and Indulska, Marta and Ghosh, Arunava (2024) Unlocking the potential of Industrial Internet of Things (IIOT) in the age of the industrial metaverse: Business models and challenges. INDUSTRIAL MARKETING MANAGEMENT, 119. pp. 90-107. ISSN 0019-8501, 1873-2062
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Soellner, Stephan and Helm, Roland and Klee, Patrick and Endres, Herbert (2024) Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies. INDUSTRIAL MARKETING MANAGEMENT, 117. pp. 288-303. ISSN 0019-8501, 1873-2062

