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University of Regensburg (25)
- Business, Economics and Information Systems (25)
  - Institut für Betriebswirtschaftslehre (25)
    - Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) (8)
    - Lehrstuhl für Finanzdienstleistungen (Prof. Dr. Klaus Röder) (3)
    - Lehrstuhl für Finanzierung (Prof. Dr. Gregor Dorfleitner) (9)
    - Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) (5)

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H

Helm, Roland and Landschulze, Sebastian (2013) How does consumer age affect the desire for new products and brands? A multi-group causal analysis. REVIEW OF MANAGERIAL SCIENCE, 7 (1). pp. 29-59. ISSN 1863-6683

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