Helm, Roland and Hegenbart, Thomas and Endres, Herbert (2013) Explaining costumer reactions to real stockouts. REVIEW OF MANAGERIAL SCIENCE, 7 (3). pp. 223-246. ISSN 1863-6683,
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The occurrence of stockouts remains an unsolved problem for retailers that provoke severe revenue and image losses, as well as greater customer dissatisfaction for both retailers and manufacturers. A literature review suggests a model of influential antecedents of consumers' reactions to product unavailability. A field study then provides insights into true stockout situations, unlike a hypothetical research setting. With these data, this study reveals that loyalty and the presence of product alternatives have the greatest impacts on customer reactions. This result has significant theoretical and managerial implications due to the fact that results based on hypothetical settings did not hold.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | OPTIMUM STIMULATION LEVEL; CONSUMER INVOLVEMENT; BEHAVIOR; ASSORTMENT; CHOICE; METAANALYSIS; MODELS; BRAND; OUTS; Out-of-stocks; Out-of-shelf; Optimal shelf availability; Retailing |
| Subjects: | 600 Technology > 650 Management & auxiliary services |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 07 Apr 2020 10:30 |
| Last Modified: | 07 Apr 2020 10:30 |
| URI: | https://pred.uni-regensburg.de/id/eprint/16475 |
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