Lienland, Bernhard and Baumgartner, Alexander and Knubben, Evelyn (2013) The undervaluation of corporate reputation as a supplier selection factor: An analysis of ingredient branding of complex products in the manufacturing industry. JOURNAL OF PURCHASING AND SUPPLY MANAGEMENT, 19 (2). pp. 84-97. ISSN 1478-4092, 1873-6505
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Prior research studies on supplier selection factors assess vendor reputation as a low ranked criterion. Reputation in these articles, however, only refers to the position in the industry, without considering the role of the final customer. Our results from a survey with 565 individuals suggest that the end user as a stakeholder should be also considered when analyzing a vendor's prestige. We demonstrate that a supplier's standing has negative as well as positive reputational effects on the buyer. Depending on the relevance of the purchased good as well as the reputation of the supplier and the buyer, low/high-ranked ingredients significantly decrease/increase the final customer's perception of the buyer. (C) 2013 Elsevier Ltd. All rights reserved.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | VENDOR SELECTION; PURCHASE BEHAVIOR; CUSTOMER SERVICE; ALLIANCES; CRITERIA; QUALITY; SCALE; MANAGEMENT; EQUITY; Supplier selection; Selection factors; Reputation; Ingredient branding; Complex products; Automotive |
| Subjects: | 600 Technology > 650 Management & auxiliary services |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Controlling und Logistik (Prof. Dr. Andreas Otto) |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 08 Apr 2020 06:57 |
| Last Modified: | 08 Apr 2020 06:57 |
| URI: | https://pred.uni-regensburg.de/id/eprint/16540 |
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