Baumann, Eva and Scherer, Helmut and Link, Elena and Wiltfang, Joerg and Wenz, Hans-Juergen and Koller, Michael and Hertrampf, Katrin (2019) Exploratory Research Focusing on Oral Cancer Prevention: Challenges of Dealing With Informational and Cognitive Barriers. QUALITATIVE HEALTH RESEARCH, 29 (13). pp. 1930-1941. ISSN 1049-7323, 1552-7557
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Oral cancer is a considerable public health problem, and a low level of awareness and knowledge about this tumor and its risk factors is prevalent. To gain a profound understanding of risks groups and to identify suitable communication strategies for a prevention campaign in Northern Germany, an exploratory research was realized. In semistructured face-to-face interviews, the participants of the study (n = 28) described their individual oral cancer-related perceptions and information-seeking behaviors. A computer-assisted qualitative data analysis showed a vague but also deterring picture of cancer combined with restricted attitudes toward the topic and an inactive or even avoiding information behavior. Four underlying cognitive patterns of self-distancing were identified: (a) optimistic bias, (b) fatalism, (c) hedonism, and (d) pragmatism. The main challenge of oral cancer prevention is to deal with the target groups' informational and cognitive barriers.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | PERCEPTION ATTITUDE FRAMEWORK; SOCIOECONOMIC INEQUALITIES; PATIENT DELAY; SEEKING; RISK; HEALTH; AWARENESS; COMMUNICATION; UNCERTAINTY; KNOWLEDGE; health information seeking; health information avoiding; uncertainty management; oncology; oral cancer; qualitative interviews; exploratory; Germany |
| Subjects: | 600 Technology > 610 Medical sciences Medicine |
| Divisions: | Medicine > Zentren des Universitätsklinikums Regensburg > Zentrum für Klinische Studien |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 25 Mar 2020 07:11 |
| Last Modified: | 25 Mar 2020 07:11 |
| URI: | https://pred.uni-regensburg.de/id/eprint/25952 |
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