Baumann, Eva and Koller, Michael and Wenz, Hans-Juergen and Wiltfang, Joerg and Hertrampf, Katrin (2019) A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment. COMMUNITY DENTAL HEALTH, 36 (3). pp. 181-186. ISSN 0265-539X,
Full text not available from this repository. (Request a copy)Abstract
Initial impetus for action: Oral cancer is still an underestimated disease in terms of incidence as well as mortality rates; it requires urgent prevention and early detection. At present, there is no best-practice systematic approach to raising awareness and informing the public about about this type of cancer in Germany. This article describes a framework that covers the significant stages of conceptual development and campaign design to promote oral cancer awareness in Germany. Solution: The challenges of the development, as well as evaluation of an oral cancer awareness campaign are shared in this article. Four key stages of the campaign are defined: (1) mass media, (2) target groups, (3) health care professionals, and (4) epidemiology. For each section, the following levels of assessment are proposed: (a) campaign development (formative assessment), (b) controlling and optimising campaign implementation (process assessment) and (c) measuring outcomes (summative assessment). Outcome: A process-oriented assessment concept for each of the four campaign sections was developed and merged to form a matrix, which includes each of the above sections regarding the prevention and early detection of oral cancer, as well as the three stages of campaign assessment. Future implications and learning points: The conceptual framework demonstrated that systematic planning and evaluation of different components helped to describe and evaluate an oral cancer campaign: For future campaigns, the use of a matrix covering different campaign targets as well as the entire campaign process, is recommended as a basis for campaign design and evaluation.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | POPULAR PRESS; INFORMATION; COVERAGE; INTERVENTIONS; MORTALITY; QUALITY; Oral cancer; early detection; campaign awareness; public; evaluation framework |
| Subjects: | 600 Technology > 610 Medical sciences Medicine |
| Divisions: | Medicine > Zentren des Universitätsklinikums Regensburg > Zentrum für Klinische Studien |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 31 Mar 2020 06:23 |
| Last Modified: | 31 Mar 2020 06:23 |
| URI: | https://pred.uni-regensburg.de/id/eprint/26355 |
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