Positive and negative incentive contrasts lead to relative value perception in ants

Wendt, Stephanie and Strunk, Kim S. and Heinze, Juergen and Roider, Andreas and Czaczkes, Tomer J. (2019) Positive and negative incentive contrasts lead to relative value perception in ants. ELIFE, 8: e45450. ISSN 2050-084X,

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Abstract

Humans usually assess things not according to their absolute value, but relative to reference points - a main tenant of Prospect Theory. For example, people rate a new salary relative to previous salaries and salaries of their peers, rather than absolute income. We demonstrate a similar effect in an insect: ants expecting to find low-quality food showed higher acceptance of medium-quality food than ants expecting medium quality, and vice versa for high expectations. Further experiments demonstrate that these contrast effects arise from cognitive rather than mere sensory or pre-cognitive perceptual causes. Social information gained inside the nest can also serve as a reference point: the quality of food received from other ants affected the perceived value of food found later. Value judgement is a key element in decision making, and thus relative value perception strongly influences which option is chosen and ultimately how all animals make decisions.

Item Type: Article
Uncontrolled Keywords: TRAIL PHEROMONES; REWARD MAGNITUDE; PROSPECT-THEORY; CAMPONOTUS-MUS; SELF-CONTROL; MATE CHOICE; EXPERIENCE; SHIFTS; NEOPHOBIA; BEHAVIOR;
Subjects: 300 Social sciences > 330 Economics
500 Science > 570 Life sciences
500 Science > 590 Zoological sciences
Divisions: Business, Economics and Information Systems > Institut für Volkswirtschaftslehre und Ökonometrie
Business, Economics and Information Systems > Institut für Volkswirtschaftslehre und Ökonometrie > Lehrstuhl für Mikroökonomik (Prof. Dr. Andreas Roider)
Biology, Preclinical Medicine > Institut für Zoologie
Biology, Preclinical Medicine > Institut für Zoologie > Zoologie/Evolutionsbiologie (Prof. Dr. Jürgen Heinze)
Depositing User: Dr. Gernot Deinzer
Date Deposited: 03 Apr 2020 09:11
Last Modified: 03 Apr 2020 09:11
URI: https://pred.uni-regensburg.de/id/eprint/26663

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