Helm, Roland and Endres, Herbert and Huesig, Stefan (2019) When and how often to externally commercialize technologies? a critical review of outbound open innovation. REVIEW OF MANAGERIAL SCIENCE, 13 (2). pp. 327-345. ISSN 1863-6683, 1863-6691
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Since the 1990s, external technology commercialization (ETC) has become increasingly relevant in business management practice and the academic literature. Frequently, ETC is praised as highly important and is often even considered an important competence of a progressive firm. To date, research has mainly focused on the opportunities and advantages of ETC, while risks and costs tend to be ignored or downplayed. This paper aims to review ETC critically. We stress that ETC might not only cause operating costs but also requires additional human resources. From a strategic perspective, we propose that ETC may result in the loss of competitive advantages through the disclosure of internal knowledge (or areas the firm is working in) or through the suboptimal allocation of R&D resources, and thereby affects a firm's performance negatively. Finally, we propose specific implications for management and research on when and how often companies should practice ETC, and illustrate related practical experience by a case study. We thereby propose an inversely U-shaped relationship between ETC's intensity and the firm's profit contribution.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | RESEARCH-AND-DEVELOPMENT; FIRM PERFORMANCE; EXPLOITATION; COOPERATION; PARADOX; SUCCESS; IMPACT; External technology commercialization; Outbound open innovation; R&D management; Technology management |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Betriebswirtschaft, insbesondere Strategisches Industriegütermarketing (Prof. Dr. Roland Helm) |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 20 Apr 2020 05:11 |
| Last Modified: | 20 Apr 2020 05:11 |
| URI: | https://pred.uni-regensburg.de/id/eprint/27277 |
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