Baumann, Eva and Koller, Michael and Wiltfang, Joerg and Wenz, Hans-Juergen and Moeller, Bjoern and Hertrampf, Katrin (2016) Challenges of early detection of oral cancer: raising awareness as a first step to successful campaigning. HEALTH EDUCATION RESEARCH, 31 (2). pp. 136-145. ISSN 0268-1153, 1465-3648
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In Germany, similar to 13 000 people are found to have oral and pharyngeal cancer every year. Awareness and knowledge about this cancer remain insufficient, particularly amongst elderly people. A campaign for early detection was launched in Northern Germany in April 2012. The first step of the campaign was to increase awareness about oral cancer. Prior to a pre-campaign evaluation at the campaign start, March 2012 and an intermediate-campaign evaluation, November 2012, a sample representative for the population aged 50 >= years (target group; N = 500) was drawn for a first process evaluation. The surveys were conducted by means of telephone interviews including questions on behaviour, knowledge and sociodemographic/socioeconomic aspects and target group-oriented questions on issue, media and campaign material awareness. The process evaluation showed an increase in issue awareness from 25 to 40% (P < 0.001) and the media awareness increased by over 10% (P < 0.001). The results suggested that particularly women, the core age group (60-79 years) and the educationally disadvantaged group might benefit from the campaign. Awareness about the issue 'oral cancer' was already significantly increased 7 months after the campaign start. The highest general and media-related increase in awareness was achieved in the target group.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | RANDOMIZED CONTROLLED-TRIAL; MASS-MEDIA CAMPAIGNS; PHARYNGEAL CANCER; NECK-CANCER; INFORMATION-SEEKING; NORTHERN GERMANY; HEALTH; HEAD; INTERVENTION; PREVENTION; |
| Subjects: | 600 Technology > 610 Medical sciences Medicine |
| Divisions: | Medicine > Lehrstuhl für Mund-, Kiefer- und Gesichtschirurgie Medicine > Zentren des Universitätsklinikums Regensburg > Zentrum für Klinische Studien |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 26 Mar 2019 06:29 |
| Last Modified: | 26 Mar 2019 06:29 |
| URI: | https://pred.uni-regensburg.de/id/eprint/3146 |
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