Baethge, Catherine and Klier, Julia and Klier, Mathias (2016) Social commerce-state-of-the-art and future research directions. ELECTRONIC MARKETS, 26 (3). pp. 269-290. ISSN 1019-6781, 1422-8890
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In recent years, social commerce evolved into an emerging phenomenon of global interest for marketers, businesses, and researchers alike. In light of this development, it is not surprising that the number of publications focusing on this phenomenon at the interplay of electronic commerce and social media has been rising substantially. The goal of this paper is to provide a structured overview of social commerce research by means of a structured literature review. Based on our literature search between 2007 and 2014 resulting in 116 published papers, we carve out and assess the knowledge and the research areas that have been predominantly addressed by the Information Systems, Electronic Commerce, and Marketing research community so far. By providing a research agenda, we hope that our results will stimulate and guide future research in this exciting field.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | ONLINE BRAND COMMUNITIES; VIRTUAL WORLDS; PURCHASE BEHAVIOR; RECOMMENDATION AGENTS; INFORMATION-SYSTEMS; PRIVACY DISCLOSURE; MARKETING-STRATEGY; ELECTRONIC MARKETS; PREDICTING USERS; WEB 2.0; Social commerce; Electronic commerce; Social media; Literature review |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 08 Apr 2019 07:48 |
| Last Modified: | 08 Apr 2019 07:48 |
| URI: | https://pred.uni-regensburg.de/id/eprint/3600 |
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