Maier, Markus A. and Berner, Michael P. and Pekrun, Reinhard (2003) Directionality of affective priming: Effects of trait anxiety and activation level. EXPERIMENTAL PSYCHOLOGY, 50 (2). pp. 116-123. ISSN 1618-3169
Full text not available from this repository. (Request a copy)Abstract
Among the most influential models of automatic affective processing is the spreading activation account (Fazio, Sanbonmatsu; Powell, & Kardes, 1986). However, investigations of this model by different research groups using the pronunciation task in an affective priming paradigm yielded contradictory results. Whereas one group research reported congruency effects, another obtained reversed priming effects (contrast effects), and still another found null effects. In Experiment 1, we were able to show an influence of trait anxiety, on the direction of the affective priming effect. By using a multiple priming paradigm in Experiment 2, we were able to link the occurrence of reversed priming effects to increased levels of activation of affective representations. We propose that this relation might underlie the influence of trait anxiety on the direction of affective priming effects. Both experiments indicate that automatic evaluation in an affective network is substantially moderated by personality traits and activation level.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | AUTOMATIC ACTIVATION; INFORMATION; MEMORY; INHIBITION; TASK; MOOD; BIAS; affective priming; pronunciation task; reversed priming; trait anxiety; multiple priming |
| Subjects: | 100 Philosophy & psychology > 150 Psychology |
| Divisions: | Human Sciences > Institut für Psychologie |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 22 Sep 2021 09:44 |
| Last Modified: | 22 Sep 2021 09:44 |
| URI: | https://pred.uni-regensburg.de/id/eprint/39447 |
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