Steiner, WJ and Hruschka, H (2000) Conjoint-based product (line) design considering competitive reactions. OR SPEKTRUM, 22 (1). pp. 71-95. ISSN 0171-6468,
Full text not available from this repository.Abstract
Our analysis starts from segment-specific conjoint models of the conditional MNL type. Hitherto contributions deriving competitive equilibria that are based on conjoint models are limited to the single product case (e.g., Choi and DeSarbo, 1993; Green and Krieger, 1997). Here not only the single product problem (i.e., one product per firm), but also product line competition is dealt with. Problems studied comprise existence and uniqueness of simultaneous position-price-equilibria, existence of inefficient equilibria and degree of differentiation between products of different firms.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | HEURISTICS; conjoint analysis; product design; product (line) competition; game theory |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 21 May 2021 07:45 |
| Last Modified: | 21 May 2021 07:45 |
| URI: | https://pred.uni-regensburg.de/id/eprint/42868 |
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