In the Dark Cube: Movie Theater Context Enhances the Valuation and Aesthetic Experience of Watching Films

Froeber, Kerstin and Thomaschke, Roland (2021) In the Dark Cube: Movie Theater Context Enhances the Valuation and Aesthetic Experience of Watching Films. PSYCHOLOGY OF AESTHETICS CREATIVITY AND THE ARTS, 15 (3). pp. 528-544. ISSN 1931-3896, 1931-390X

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Abstract

There is a worldwide increase in feature film releases each year. While a theatrical release is still the primary release form, more and more films are watched via online streaming in home cinemas. Watching films at home is unquestionably high in convenience, but an understudied question is, how this shift in context-from the movie theater to the home cinema-affects the cinematic experience while watching a feature film. To test this, aesthetic emotions and the overall judgment of the cinematic experience were compared between watching a film in a movie theater or home cinema. In line with cognitive models of art appreciation, it was found that a movie theater context leads to a stronger emotional experience and a more favorable judgment. Only boredom was felt stronger in the home cinema. This movie theater effect persisted during a second viewing, regardless of context. These results have theoretical and practical implications for empirical aesthetics, movie fans, and the movie industry.

Item Type: Article
Uncontrolled Keywords: REPEATED EXPOSURE; APPRECIATION; MUSEUM; MODEL; ART; GRATIFICATIONS; TELEVISION; DYNAMICS; AUDIENCE; CINEMA; psychocinematics; film; aesthetic emotions; context effects in cinematic experience; context effects in art perception
Subjects: 100 Philosophy & psychology > 150 Psychology
Divisions: Human Sciences > Institut für Psychologie > Lehrstuhl für Psychologie II (Allgemeine und Angewandte Psychologie) - Prof. Dr. Gesine Dreisbach
Depositing User: Dr. Gernot Deinzer
Date Deposited: 09 Aug 2022 13:28
Last Modified: 09 Aug 2022 13:28
URI: https://pred.uni-regensburg.de/id/eprint/46245

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