Depkat, Volker and Steger, Thomas (2015) What You See is What You Get? Images of Central and Eastern Europe in Managerial Discourses Since 1990. EASTERN EUROPEAN ECONOMICS, 53 (5). pp. 403-423. ISSN 0012-8775, 1557-9298
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This article analyzes the images of Central and Eastern Europe (CEE) circulating in the business community at the turn of the twenty-first century. It suggests that a mere stocktaking of Western perceptions of the East is not enough, arguing that CEE images in post-Cold War managerial discourses should be analyzed in respect to both their cultural embeddedness and their epistemological function. The article's methodological approach combines poststructuralist discourse analysis with imagological theories to reconstruct the images of CEE. As such, the article aims at an analysis of managerial meta-discourses and the premises and assumptions that generated them.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | EMERGING ECONOMIES; BUSINESS; STRATEGY; Central and Eastern Europe; management journals; managerial discourses; publications |
| Subjects: | 600 Technology > 650 Management & auxiliary services 800 Literature > 810 American literature in English |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Führung und Organisation (Prof. Dr. Thomas Steger) Languages and Literatures > Institut für Anglistik und Amerikanistik |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 11 Jun 2019 12:01 |
| Last Modified: | 11 Jun 2019 12:01 |
| URI: | https://pred.uni-regensburg.de/id/eprint/4871 |
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