Hruschka, Harald and Stoiber, Helmut and Hamerle, Alfred (1998) Analyzing purchase incidence and brand choice by hazard models. OR SPECTRUM, 20 (1). pp. 55-63. ISSN 0171-6468, 1436-6304
Full text not available from this repository.Abstract
After introducing the main topic of this paper (the study of purchase incidence and brand choice decisions) we explain basic concepts of hazard models and describe the probability distributions considered in the empirical study presented later. After a review of pure purchase incidence (product category) models as well as integrated models that include brand choice as well, we specify and discuss properties of one-state and multi-state hazard models, respectively. Our conclusions are based on applying hazard models to household scanner data.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | brand choice; duration analysis; hazard models; purchase incidence; stochastic models of buyer behavior |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Entpflichtete oder im Ruhestand befindliche Professoren > Lehrstuhl für Statistik (Prof. Dr. Alfred Hamerle) |
| Depositing User: | Dr. Gernot Deinzer |
| Date Deposited: | 28 Feb 2023 10:10 |
| Last Modified: | 28 Feb 2023 10:10 |
| URI: | https://pred.uni-regensburg.de/id/eprint/50136 |
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